Over the years, we have created an innovative and comprehensive range of biotech driven, premium shoe care that suits all sneaker and shoe care requirements. A proudly South African brand currently distributing to over 60 countries globally, we pride ourselves in forward-thinking and environmentally friendly solutions that promise to clean, care for, and protect your sneakers at all times.

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Taking inspiration from both science and minimalist street culture's innovative and experimental nature, we are always evolving to stay a step ahead and be the future of sneaker care.

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We are the only Green Tag certified sneaker care brand, the world's most robust and trusted eco-labels. Along with our conscious efforts of improving our carbon footprint, we are proud to partner and collaborate with various CSI and community upliftment programs globally.

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Accent Group has been distributing Sneaker LAB since 2018. You can find the products in Subtype, Hype DC, Platypus, and Athletes Foot.